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DE100 Project Activities and Evaluation

Checklist of all the DE100 Project-related online activities and collaborative activities The DE100 Project is based on the evaluative conditioning study of Chen, Lin and Hsiao (2012), which you read about in Investigating Methods, Chapter 4, Section 3. There are also a number of DE100 online and collaborative activities which support the project. These are listed below. Week 13 Online Activity 13.4 DE100 Project - Introduction Provides background and rationale on the DE100 Project, including previous research, e.g. Hollands, Prestwich and Marteau (2011), and an overview of what the project will involve. Week 14 Online Activity 14.4 DE100 Project - Ethics Discussion of ethics in relation to the DE100 Project, including informed consent and debriefing participants. Week 15 Online Activity 15.2 DE100 Project - Procedure How to carry out the experiment for the DE100 Project, step by step, including recruiting participants and what to say to them. Week 16 Online Activity 16.2: DE100 Project - Collecting data Video showing how to run the experiment for the DE100 Project and all the materials needed for the experiment, including the slideshows and briefing sheets. Collaborative Activity 7 (Part 1): DE100 Project - data collection (Part 1) Includes instructions on how to find and upload the data collected to the DE100 Project database. Week 17 Online Activity: 17.3 Preparing for TMA 03 (Part 2) Looks at which information from the experiment should be included in the design, participants and materials subsections of the Method section for the DE100 Project report, in preparation for TMA 03, Part 2. Collaborative Activity 7 (Part 2): DE100 Project - data collection (Part 2) Continuing the focus of Collaborative Activity 7 (Part 1) - uploading the data collected to the DE100 Project database and sharing queries and advice with others on the forum. Week 21 Online Activity 21.3: Different ways of doing the DE100 Project Other ways we could have explored the issue behind the DE100 Project (how psychological research can be used in advertising) using different methods etc. Collaborative Activity 8 (Part 1): Evaluation of the DE100 Project and ideas for future research Engaging in critical reflection by considering the strengths and limitations of the DE100 Project and ideas for future research in this area. Week 22 Online Activity 22.3: DE100 Project - Analysing data Calculating the chi-square for the DE100 Project using the online tool within this activity, in preparation for TMA 04. Online Activity 22.4: DE100 Project - Writing the Results section How to write about the results for the DE100 Project report, in preparation for TMA 04. Collaborative Activity 8 (Part 2): Evaluation of the DE100 Project and ideas for future research Discussion of the critical reflection from Collaborative Activity 8 (Part 1) with others on the forum. Week 24 Online Activity 24.1: DE100 Project - Introduction, Discussion and Abstract Looks at what should be included for the Introduction, Discussion and Abstract sections of the DE100 Project report, in preparation for TMA 04.