Outline Atkinson Memory:'t Multistore Model of Memoryantic memory memory Episodic Define memory: Method The Working Model of Memory Iconic Memory Implicit Memory Echoic Memory Stores foProcedural memory Classically Types of Memory Conditioned Capacit y & Duratio n Key Knowledge Process of memory Memory STM {working memory) LTM Central Executive Visuospatial Sketchpad Episodic Buffer Long-Term Memory Central Executive: Visiospatial Sketchpad: Epiodic Buffer: Phonological Loop: Strengths Phonological Loop Limitations Explicit (conscious) Semantic Episodic Reliability of Memory Encoding: Encoding failure: Retrieval: Retrieval Cues: Retrieval Failure theory: Interference: Interference theory: Retroactive interference: Implicit (unconscious) Procedural Recall Free recall Serial recal Cued recall Recognition Relearning of savings)