Textbooks Marketing Management

Marketing Management

Name: Solutions for Marketing Management 15th by Kevin Lane Keller, Philip Kotler | Book solutions | Numerade
Brand: Numerade
SKU: 9781292092621
Price: 19.99 USD
Availability: OnlineOnly
Rating: 4.3 (282 reviews)
ISBN: 9781292092621

Kevin Lane Keller, Philip Kotler 15th Edition ISBN #9781292092621 117 Questions

0 Students Work From this Textbook

Marketing Management

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Tapping into Global Markets

Identifying Market Segments and Targets

Crafting the Brand Positioning

Creating Brand Equity

Addressing Competition and Driving Growth

Setting Product Strategy

Designing and Managing Services

Introducing New Market Offerings

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Digital Communications: Online, Social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Managing a Holistic Marketing Organization for the Long Run