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Timeshare Management: The key issues for hospitality managers (Hospitality, Leisure and Tourism)

Tammie J. Kaufman, Conrad Lashley, Lisa Ann Schreier

Chapter 4

Marketing Vacation Ownership Resorts - all with Video Answers

Educators

Section 1

THE MARKETING MIX

Problem 1

Does the vacation ownership product fit better into the Product or Service category and why?

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01:20

Problem 2

How do emotion and logic manifest themselves in each of the 7Ps?

Nick Johnson
Nick Johnson
Numerade Educator