Chapter Questions
What is digital marketing?
How can marketers utilize digital media to improve business?
Define accessibility, addressability, connectivity, interactivity, and control. What do these terms have to do with digital marketing?
What is e-business?
How is the Internet changing the practice of marketing?
What impact do digital media have on the marketing mix?
How can businesses utilize new digital and social networking channels in their marketing campaigns?
What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?
What is identity theft? How can consumers protect themselves from this crime?
Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed.