Chapter Questions
List the actors in the tourism market place and classify their roles in the market.
How might companies engineer co-creation of tourism products and experiences?
Debate the notion that tourism lags behind other economic sectors in its marketing thinking and approach.
Identify the factors that have changed the contemporary marketing environment since 1980 .
Why is the knowledge economy so significant for contemporary tourism marketing?
Draft an approach for a museum to collect market information about their customers without resorting to primary data collection.
What do you understand by the term 'life time value'?
Why is the Internet so well suited to contemporary tourism marketing?
Is there a difference between new product development and new service development?
What do you understand by the term 'corporate social responsibility' in respect of contemporary tourism marketing?